The results suggest this form of positive pester power could be a promising untapped area for future exploration.” We’ve seen that in previous evaluations of the program, but with this study, we were looking at the impact on the parents. “The program helps build excitement around healthy eating for young children. “Often parents start the program saying their child would never willingly eat a vegetable, and then they are surprised to find that their child is begging them in the store for something like green beans,” Swindle said. Taren Swindle, Ph.D., assistant professor in the Research and Evaluation Division of the Department of Family and Preventive Medicine Her cartoon image is on the food prep tools the children use, and in some communities with partnering grocery stores, Windy’s face is also found in the produce aisle next to the target foods. The evidence-based lessons were developed by UAMS and harness the power of hands-on learning, psychology and marketing to get children excited about healthy foods.įor example, Windy WISE, a puppet owl, helps introduce the students to the vegetables. WISE introduces preschoolers to fresh fruits and vegetables like tomatoes, green beans, bell peppers, berries and carrots. ![]() Researchers from UAMS and Louisiana Tech University studied Head Start classrooms in Arkansas and Louisiana that implement the program. The research centers around the Together, We Inspire Healthy Eating (WISE) program. The paper was highlighted in a press release and podcast from the journal’s publisher, Elsevier. Swindle tested this theory in a study recently published in the Journal of Nutrition Education and Behavior. But it turns out, children can influence adults around making healthy choices too, said Taren Swindle, Ph.D., assistant professor in the Research and Evaluation Division of the Department of Family and Preventive Medicine. ![]() Stereotypically, we think of it happening in the interior of the store where the less nutrient-rich foods are, when the child is asking the adult for the box with the friendly cartoon animal on it. “Pester power has been used in marketing for a long time. Windy WISE appears in the produce section of some participating grocery stores, reinforcing the concept of ‘pester power’ to healthy foods.
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